Our methodology
The energy transition is one of the biggest stories of our time. But most organisations struggle to be heard.
The energy debate is saturated with competing voices, data, and agendas.
Your stakeholders—investors, customers, regulators—have very different concerns. There isn't a one-size-fits-all.
Without a clear, evidence-based point of view, even well-resourced communications fail to cut through.
Step 1
The “sleepless nights” stakeholder diagnostic
We engage your most important stakeholders—customers, supply chain partners, investors—with probing questions about the biggest challenges in the energy transition. We structure each interview with journalistic rigour to cut through the noise and reach true signal. Where possible, we validate insights with external experts in relevant areas of the energy transition.
Roundtables provide a way to gather sentiments from multiple stakeholders at once. We create a safe environment where people can surface frictions and points of alignment as an iterative learning process, free of judgment. They are moderated by a Ramblas Labs expert to guide synthesis of insights that otherwise would stay in silos.
We contextualise the discussions and supplement findings from interviews and roundtables with insights from desk research, literature review, social listening, and news scraping.
Step 2
The “flag planting” journey: your editorial positioning session
We share synthesised findings from interviews, roundtables, and research—in plain language your leadership team can act on.
We map stakeholder "sleepless nights" against your own strategic priorities.
We facilitate a structured discussion on what the findings mean for your brand presence and market perception.
We help you choose the specific areas where your voice is most credible, distinctive, and valuable.
Step 3
Campaign creation: bringing your thought leadership to life
Armed with insights from the stakeholder diagnostic and flag-planting journey, we help define a clear voice and perspective that will form the foundation for content that resonates with audiences that matter most.
In-depth reports that establish authority and demonstrate substantive expertise.
Bylined content, positioned to reach decision-makers.
Visual storytelling to make complex findings accessible and shareable.
Interactive hubs that anchor your campaign and host long-form content.
Keynotes, panel briefs, and facilitated dialogue to create events that inform and inspire action.
LinkedIn-led thought leadership posts that build audience and deepen engagement over time.
Stakeholder research grounded in primary data and analysis rather than recycled industry talking points.
A defined issue space where your organisation's voice is credible, distinctive and genuinely valued by your audiences.
Materials built on real insight and structured for maximum resonance with the specific people and organisations you need to reach.
KPIs tied to business objectives, such as reputation, stakeholder engagement, trust, and lead generation.
Get in touch to find out how our methodology can help your organisation lead the conversation on the energy transition.