Our methodology
The energy transition is one of the biggest stories of our time. But most organisations struggle to be heard.
Too much noise
The energy debate is saturated with competing voices, data, and agendas.
Unclear audience
Your stakeholders—investors, customers, regulators—have very different concerns. There isn't a one-size-fits-all.
Weak narrative
Without a clear, evidence-based point of view, even well-resourced communications fail to cut through.
The “sleepless nights” stakeholder diagnostic
Structured scoping interviews
We engage your most important stakeholders—customers, supply chain partners, investors—with probing questions about the biggest challenges in the energy transition. We structure each interview with journalistic rigour to cut through the noise and reach true signal. Where possible, we validate insights with external experts in relevant areas of the energy transition.
Roundtable discussions
Roundtables provide a way to gather sentiments from multiple stakeholders at once. We create a safe environment where people can surface frictions and points of alignment as an iterative learning process, free of judgment. They are moderated by a Ramblas Labs expert to guide synthesis of insights that otherwise would stay in silos.
Due diligence
We contextualise the discussions and supplement findings from interviews and roundtables with insights from desk research, literature review, social listening, and news scraping.
What is accelerating the energy transition and what is holding it back?
What does it mean to succeed in the energy transition?
Where do you wish you had more influence?
What is the hardest thing to discuss with your most important stakeholder?
If we asked these questions again in six months, what will have changed most?
The “flag planting” journey: your editorial positioning session
Present conclusions
We share synthesised findings from interviews, roundtables, and research—in plain language your leadership team can act on.
Evaluate alignment
We map stakeholder "sleepless nights" against your own strategic priorities.
Brainstorm implications
We facilitate a structured discussion on what the findings mean for your brand presence and market perception.
Define your issue space
We help you choose the specific areas where your voice is most credible, distinctive, and valuable.
How do we address stakeholder needs via thought leadership?
How should we communicate in this issue space?
How do we look at this issue from the perspective of our audience?
How do we stay true to our brand and its values in this process?
What are the key outcomes we want to achieve from thought leadership?
How do we measure success?
Armed with insights from the stakeholder diagnostic and flag-planting journey, we help define a clear voice and perspective that will form the foundation for content that resonates with audiences that matter most.
Real signal
Stakeholder research grounded in primary data and analysis rather than recycled industry talking points.
Clear territory where to lead
A defined issue space where your organisation's voice is credible, distinctive and genuinely valued by your audiences.
Compelling content
Materials built on real insight and structured for maximum resonance with the specific people and organisations you need to reach.
Measurable outcomes
KPIs tied to business objectives, such as reputation, stakeholder engagement, trust, and lead generation.